CHICAGO - Today, the Professional Convention Management Association (PCMA) and Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwide's 10 distinct hotel brands, announced a new value-add option for meetings industry professionals to engage in PCMA membership. Hilton HHonors members will now have the option to redeem their HHonors Points for PCMA Professional or Supplier Memberships.

The process is simple and seamless; HHonors members can visit the Global Shopping Mall at hhonors.com/shopping to take advantage of this opportunity.

According to Deborah Sexton, PCMA President and CEO, "This partnership is designed to help foster professional development and peer-to-peer business networking amongst those in the meetings, conventions and business events industry. Through the Hilton HHonors program PCMA members will be able to renew their membership by using their HHonors points, while those who are not members, but interested in their professional development, can easily join PCMA by using their HHonors points."

"Recognizing the challenges facing meeting professionals in the last few years, Hilton Worldwide is pleased to be able to support the world class educational platform and premier networking opportunities associated with a PCMA membership. This is a unique opportunity and is yet another way Hilton Worldwide is committed to a healthy and vibrant meetings community." said Larry Luteran, Senior Vice President, Group Sales and Industry Relations, Hilton Worldwide.

For more information on this program, visit pcma.org/memberdiscounts.

About PCMA
PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides their 6,000+ members with a community of likeminded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization's face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 35 countries. For additional information, please visit the PCMA Web site at pcma.org.

Contacts:
Carolyn Clark
312.423.7271
cclark@pcma.org

About Hilton Honors
Hilton Honors is the award-winning guest-loyalty program for Hilton’s 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key. With more than 65 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, items on Amazon Shop with Points; make charitable contributions or gain access to unique events through the Hilton Honors auction platform (honors.com/auctions), such as exclusive artist experiences and hotel concert events with Live Nation®, or race experiences with the McLaren-Honda Formula 1 team. The program is free to join, and travelers may enroll online by visiting www.HiltonHonors.com or connect with Hilton Honors at news.hiltonhonors.com.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.